Irresistible copywriting for brave brands and small business

When potential customers read your copy, you want to capture their attention. Spark curiosity, instill confidence and create an emotional connection. As a Melbourne freelance copywriter, I help you do just that. I deliver the digital equivalent of a hot cuppa served with homemade scones, jam and cream. Simply irresistible.

In a nutshell (or teacup), my copywriting helps you sell more, stress less and build an unforgettable brand. It’s always fresh, never boring, and tailor made for your tribe. I specialise in copywriting for established small businesses, lifestyle brands, coaches and creatives who like to stand out. Sound good? Check out my services.

Melbourne Copywriter Alicia Kacar

Meet your Melbourne freelance copywriter

I’m Alicia Kacar – your Melbourne freelance copywriter. With over 15 years of experience across copywriting, marketing and communications, I delight your customers with freshly brewed business words. Whether your brand is fresh and fruity, delicate or daring, my flavoursome copy will get your customers craving (and whipping out their credit cards). I’m a little bit quirky with a pinch of perfectionist and I’m never short of tasty words. I promise you’ll love working with me. I’m based in Melbourne, but I work with small businesses and agencies Australia wide.

A splash of SEO and a spoonful of creativity

Need a freelance writer who knows SEO? I optimise your copy with clever keywords and on-page elements, but I write for your readers first – because bland, boring copy won’t cut it with customers. Real humans respond to marketing with milk and sugar (aka: heart and soul). As an SEO copywriter and storyteller, I have the technical smarts to tantalise Google and the creative flair to make your customers swoon. I write stories stickier than a warm cinnamon bun.

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