Irresistible copywriting for brave brands and small business
When potential customers read your copy, you want to capture their attention. Spark curiosity, instill confidence and create an emotional connection. As a Melbourne freelance copywriter, I help you do just that. I deliver the digital equivalent of a hot cuppa served with homemade scones, jam and cream. Simply irresistible.
In a nutshell (or teacup), my copywriting helps you sell more, stress less and build an unforgettable brand. It’s always fresh, never boring, and tailor made for your tribe. I specialise in copywriting for established small businesses, lifestyle brands, coaches and creatives who like to stand out. Sound good? Check out my services.
Meet your Melbourne freelance copywriter
I’m Alicia Kacar – your Melbourne freelance copywriter. With over 15 years of experience across copywriting, marketing and communications, I delight your customers with freshly brewed business words. Whether your brand is fresh and fruity, delicate or daring, my flavoursome copy will get your customers craving (and whipping out their credit cards). I’m a little bit quirky with a pinch of perfectionist and I’m never short of tasty words. I promise you’ll love working with me. I’m based in Melbourne, but I work with small businesses and agencies Australia wide.
A splash of SEO and a spoonful of creativity
Need a freelance writer who knows SEO? I optimise your copy with clever keywords and on-page elements, but I write for your readers first – because bland, boring copy won’t cut it with customers. Real humans respond to marketing with milk and sugar (aka: heart and soul). As an SEO copywriter and storyteller, I have the technical smarts to tantalise Google and the creative flair to make your customers swoon. I write stories stickier than a warm cinnamon bun.
“I have so much love for Alicia and her work! She took my bland, boring copy and turned it into something that’s SEO optimised, bouncy and full of flavour! The process was easy and working with Alicia was an absolute delight.”
From the first contact, I knew we were on a winner. Alicia writes as if she has worked for me for the past 7.5 years and I’ve only known her for 20 minutes. I’ve already booked more jobs and I’m sure there will be plenty more to come. Great stuff.
“Alicia is a master wordsmith. She takes every new project I give her and works her magic in next to no time. For so many years I did all my own copy (and did an ok job at it) but not anymore with Alicia on my team. She makes it all so simple and does a way better job than I ever could!”
“Alicia was a dream to work with – her processes are so smooth and easy, and she came through with fantastic SEO copywriting for us. She even came up with our company tone of voice which is spot on!”
“Alicia is a very talented copywriter. I’m thrilled with the copy she wrote for my website and sales page. The process was incredibly easy, and it was wonderful to get an outside perspective on my offering and marketing. Thanks, Alicia, for putting my big mission into words.”
“Story-telling is at the core of my brand, and Alicia is the ultimate storyteller. She crafts unique words that are full of passion and energy, that resonate with my readers. Whether it’s my monthly blog, a website update or a media release, Alicia takes my concepts and crafts something magical.”
“Alicia was brilliant to work with. She was able to capture our brief and business and successfully put it into crafted words. The entire process was easy, prompt and professional. If you’re thinking about getting help with your copy, just do it, you won’t regret it.”