This isn’t a blog about the benefits of hiring a copywriter. In fact, it’s more of a cautionary tale if you’re considering working with me. Now, don’t get me wrong. After 15 years in the writing game, I bring lots of good stuff to the marketing table.

  • I help you connect more deeply with customers…
  • Give your brand a memorable voice…
  • Help you sell more stuff…
  • Save you stacks of time…


BUT there is a catch… I can’t work my copywriting magic unless you’re ready to receive it.

So, how do you know if you’re ready to hire a copywriter? Here are 3 things you need to know before we work together.


1. Know your business

It’s my job to create a voice for your brand, but I need to know who your brand is. That means you do too. A good question to get you thinking is: If your brand was a person, who would it be? Oprah or Ellen? Bieber or Beyoncé? Is your brand sassy, smart, funny, reserved, elegant or understated?

You should also be crystal clear on the who, what, why and how of your business. What problem do you solve for your customers? Why does it matter? How do you do X, Y or Z better than others in your market?

If you can’t answer these questions, you’re not ready to hire a copywriter.


2. Know your audience

The characteristics of your customers inform everything I do – from the tone of voice I develop to specific words I use in your copy. So, how well do you know the people you’re trying to attract?

  • Are they primarily male or female?
  • How old are they?
  • How old do they feel?
  • What is their biggest fear?
  • What is their biggest wish?
  • What do they hope to achieve by purchasing your product or service?
  • What have they tried in the past?

If you can’t answer these questions, you’re not ready to hire a copywriter.


3. Know what you want

Hiring a copywriter isn’t about handballing – it’s about collaboration. Before I quote for your copywriting project, I ask you to complete a written brief. That means you need to have an idea of what you want.

If we’re creating a website, for example, think about the pages you need. How might your menu look? What key messages do you want to convey? What SEO keywords would you love to rank for? Of course, I’ll make recommendations, but you should come with a basic roadmap.

Some other questions I ask in my brief are: How would you like your brand to be perceived? Who are your main competitors? What’s your budget?

If you can’t answer these questions, you’re not ready to hire a copywriter.


So, are you ready to hire a copywriter?

When you’re clear on your business offering, audience and goals, you give me the best chance of nailing your brief. Plus, when we’re on the same page, the process is fast, easy and fun.

If you’re ready to receive my copywriting magic, click here to get in touch or email I’d love to learn more about your biz.

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