Hi, I’m Alicia Kacar. I’m the founder of Tea & Copy and (fingers crossed) your new copywriter.

I love learning and writing about your business. Your customers, values, goals, people, products and amazing services. I want to know all the delightful details that make your brand unique. However, I know you’re on this page because you’d like to learn more about me. I’m sure you have a million questions, like:

  • What copywriting experience do you have?
  • Why should I choose you over other copywriters?
  • What topics can you write about?
  • What is your copywriting process?
  • How much do you charge?

Put the kettle on, kick back, and let’s get acquainted.

Alicia Kacar Australian Copywriter

My copywriting experience

Writing has always been my jam. In Grade 3, I won my first writing competition and had a story published in the local paper. In secondary school, I aced English and was fortunate to gain a scholarship to Uni. I studied a Media and Communications degree and graduated with High Distinction. That was in 2001, and I’ve been writing professionally ever since. For the first 15 years, I worked in-house for iconic brands and organisations. As well as being the resident copywriter, I also worked as a marketing gun, PR manager, media queen and comms guru. It was quite the ride. In 2016, I decided to fly solo and start my freelance copywriting career. I figured great copywriting shouldn’t be reserved for big corporations with bottomless budgets. Small businesses, coaches and creatives need top-shelf copy too. And that’s what I deliver at Tea & Copy. Refreshingly good copy, made to order.

Why choose me as your copywriter?

My mission is to make your brand more recognisable, more memorable, and utterly irresistible – like an Iced Vovo on a plate of boring Scotch Fingers. I do this by writing colourful words that cut through the marketing clutter. Connecting with your readers is my priority, so I use a conversational tone that’s warm, friendly and easy to read. My writing sounds so much like you, even you’ll wonder if you’ve written it.

I capture big ideas that give your brand meaning. I’m not just talking features and benefits – those are part of any copywriter’s arsenal. I’m talking catchy concepts, clever themes and stories stickier than a cinnamon bun. And I do all this while infusing your copy with tasty SEO goodness.

As a graduate of Kate Toon’s Recipe for SEO Success course, I know how to satisfy Google with carefully optimised copy. I also love telling stories and rolling up my sleeves for research. Hiring me is like having a whole marketing department on your team without the long-term commitment or cost. Here are a few more reasons why you’ll love working with me:

  • EXPERIENCED – I have 15+ years of copywriting experience and a proud portfolio of work.

  • STRATEGIC – I steep myself in your business and stalk your competitors to ensure your copy stays fresh.

  • CREATIVE – I help you stand out from the crowd with fresh, fun, colourful words. Say bye to boring copy.

  • ORGANISED – I have a spill-proof, water-tight copywriting process and always deliver on deadlines.

  • EFFECTIVE – I help you increase traffic, leads and conversions with smooth (never sleazy) SEO copy.

  • FRIENDLY – I’m approachable and easy to work with. I make the process fun.

  • WORTH IT – I don’t promise the cheapest rates, but I do promise incredible value.

Happy copywriting clients

Who I help and what I write about

I work mostly with established small businesses, coaches and creatives, but I enjoy working with agencies too. Being part of a virtual team is more satisfying than a hot mug of tea on a cold Melbourne morning. Just like my tea collection, I like variety in my work. Writing about new topics keeps things fresh, but I’d be fibbing if I said I didn’t have favourites. Here are some my specialties:

  • Health & wellness
  • Lifestyle
  • Fashion
  • Coaching (personal & biz)
  • Food
  • Creative services
  • Travel
  • Beauty

I’m based in Melbourne, but I work with clients in Sydney, Brisbane and beyond. Find out more about my services below.

Fun facts about me

If you want your copy to have character, your copywriter should have character too. Please enjoy this sneaky peek into my personality.

  1. I have 2 cats, Solo and Scribe. I’m a proud cat lovin’ lady.
  2. I love to travel. On last count, I’ve visited 22 countries.
  3. I got married in Vegas (but not by Elvis, and not to a stranger).
  4. I exercise every day, unless I’m traveling or sick. I’m on a 20-year streak.
  5. I don’t drink alcohol. Which means I’ll never be hungover or miss a deadline.
  6. I’m a crazy competitive person. I’ll win – or die trying. I’m still alive, which says a lot. 😉
  7. I would rather turn left 10 times than attempt a hook turn while driving.
  8. I’m a terrible singer. I recorded myself once, and I was shocked. Not in a good way.
  9. I drink around 10 cups of tea a day. Chai is my weapon of choice.
  10. I work from my home office in Melbourne, so I sometimes wear my dressing gown on weekdays.

If none of these facts scares you, I’m sure we’ll be a perfect fit. Like a cup of tea and a biscuit.