View copywriting samples from some of my recent projects

Keen to know if my style of writing suits your brand or project? If you like the vibe on my website, chances are you’ll love my copy – but feel free to browse the copywriting samples below before you make your final choice.

Click the ‘View Sample’ button to see my copy and ‘View Case Study’ to learn more about each individual project.

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copywriting for creatives sample

A brand is made of many parts

A brand touches the senses. A brand is feelings, thoughts and emotions. A brand is the perception of a company, its products and services. A brand is felt by those it touches; it tells a story.

I’m Tiffany Gouge. I’m a graphic designer, brand identity specialist, and visual storyteller based in Orange. I work with established small businesses and SMEs, creating memorable brands that evoke emotion, ooze personality, and capture imaginations. I’ve helped over 300 business across Australia attract and connect with their ideal customers – and I’d love to help you do the same.

As a brand identity expert, my contribution to your business goes well beyond graphic design. Any decent graphic designer can make your brand look good. I make your brand feel good too. I combine art, psychology and even science to tell your brand’s story.

Whether it’s your logo, website, packaging, publications, corporate stationary or social media presence, I help the spirit of your brand shine through at every marketing touchpoint. This not only makes your brand memorable. It makes it impossible to forget.

Time to bring your brand to life? I’m ready when you are.

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copywriting for coaches sample

Hello and welcome

I’m Jane Benston. I’m so glad you found me.

 

I help mid-career professional women – just like you – design their career, activate their authentic leadership style and accelerate their success.

 

Throughout my own career as a woman in leadership, and through many years as a coach and mentor, I’ve learnt that success isn’t just about destination. It’s about enjoying the journey along the way. I’m here to help you navigate your career and feel secure in your success, while still maintaining joy and ease in your life.

 

Because, let’s be honest… Being a woman in leadership ISN’T always easy.

 

The demands on your time are huge. The pressure to perform is intense. Then you have the masculine model of leadership to contend with. Not to mention what you’ve got going on outside of work. Sometimes it can feel like all too much. The doubt creeps in and you feel like you’re juggling a million balls, barely keeping them all in the air. If you’ve ever wondered if you can REALLY do this… If you’ve got what it takes to make a real impact as a professional woman… I’m here to tell you DO.

 

You CAN have a fulfilling career AND a lifestyle you love. You just need the right tools, the right strategies, and the right people in your corner.

 

That’s why I created this platform. With me as your mentor, you can achieve incredible things. By most people’s standards, you’re already successful – but I also know you want more. You’re a powerful action taker… a purposeful leader…. a woman with limitless untapped potential. My job is help you unleash that potential, leverage your skills, and guide you through times of uncertainty and growth.

 

You don’t need to DO more to BE more. It’s about working smarter, not harder – and I’m here to show you how.

 

Together, we WILL create a career that fills your heart and soul to the brim – where you feel valued, energised and remarkably effective, while also enjoying good health and happiness. Whether you’ve got your sights set on a certain role, you’re looking for a complete career change, you need help mapping out your next move, or you’re ready to take your leadership career to a whole new level, I can help you reach the destination AND enjoy the journey.

 

Ready to make a bigger impact? We need to talk.

Click HERE to book your FREE Career Clarity Session. In this 1:1 call, we’ll look at where you’re at, where you want to go, and how we’re going to get you there. There’s no cost, no obligation and absolutely no pressure. It’s all about seeing if we connect.

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fashion copywriting sample

Scarves for women with style and substance

 

Leading the movement for meaningful fashion

At dog&boy, we’ve always rebelled against du jour fashion. Instead of following trends or seasons, we’ve built our brand on timeless designs and beautiful fabrics that make women feel good. We’ve bucked industry demands, braved changing seasons, and bridged the gap between luxury scarves and luxury budgets.

We’ve fought the good fight for fashion – and recent studies show we’re winning. In the past year, there’s been a definite shift away from disposable fashion and towards more meaningful modes of dressing. More women (and men) are looking for a deeper connection with the clothes they wear and the brands they buy, and this is only set to grow stronger.

In this post, I’ll talk about the future of fashion (it looks bright!), and how dog&boy are leading the pack with luxury scarves that fuse timeless style with serious substance.

 

Smart shoppers are demanding more

The State of Fashion 2018 report, compiled by leading market research group McKinsey&Company, puts consumers in the driver’s seat for the first time in a long time. Rather than taking a back seat or being dictated by industry trends, shoppers are becoming more decisive about what they want – and it’s more than a cute colour or a cool label.

The study shows that, in 2018, people want to buy from brands who offer quality, authenticity, aesthetics and convenience – and who do it all at the right price. Even more importantly, they want to buy from brands whose values align with their own. This includes everything from sharing their world views, to supporting sustainability, and giving back to the community.

As renowned CEO and designer Tony Burch says, “Customers today want businesses with purpose. Obviously, the product has to be A-plus but it’s also really what you stand for and what you believe in.”

 

The new look of luxury

The new focus on meaningful fashion has changed the way we define luxury. In 2018, luxury is about more than labels and price tags. It’ about loving the way you look and feel. Sumptuous fabrics, intelligent design and quality craftsmanship are still mandatory, but real luxury demands something more. It needs to capture the wearer’s heart and spirit – and this is what dog&boy does best.

Our scarves are lovingly made with the finest pure, natural fabrics, and every piece tells a story that’s meaningful to the woman who wears it. Like our bold new season style Perfectly Imperfect, which speaks to the rare beauty of imperfection. Or the understated Within scarf, which reminds us to harvest joy from the inside out.

In terms of price, dog&boy offers a beautiful contradiction between exclusivity and accessibility, which distinguishes us from traditional luxury brands. Our limited-edition designs make each scarf feel like a collector’s item, but our price tags make it possible for every woman to treat herself. For less than $200, you can look and feel like a million dollars – a fraction of the price of some premium brands.

 

Harder working wardrobe staples

Part of the movement towards curated fashion relates to minimalism, and living a more meaningful life with less.  In an article for the New York Times, Bloomingdale’s accessories director Brooke Jaffes said, “We live in a world where, ideally, every purchase has to have more than one function. Scarves need to be style-able, have personality. It’s about being your own stylist”.

The modern woman wants more bang for her buck, and dog&boy scarves are ahead of the curve. Our oversized scarves can be styled in a myriad of ways, making them the ultimate fashion accessory. In fact, every scarf comes with a wear&care brochure showing the various styling options and how to create them with a few simple wraps or twists.

A scarf like our popular Vos design, for example, can be worn as a cape, vest, cowl or halter dress. Throw in some jeans, a tank and a swimsuit, and your summer holiday wardrobe is sorted. There aren’t many accessories that can multi-task that hard, making dog&boy a true leader in convertible fashion.

 

The future looks bright – and it’s all thanks to you

It’s an exciting time for the fashion industry, and we’re proud to be one of the brands leading the movement for meaningful style – but we couldn’t do it without you.

The success of dog&boy is because of women like you, who have always demanded something special and different. We’ve danced to the beat of our own drum since the beginning, and you’ve danced with us. Thank you.

I’m so excited for what we have in store for you this year. New designs, new fabrics and new stories are coming soon. Until then, keep dancing like no one’s watching.

Sonya xx

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The world’s most comprehensive gut health program

 

Feel lighter, healthier and happier in just 12 weeks

Pure Gut Health is a step-by-step program that will take you from feeling tired, bloated and frustrated to light, free and liberated in just 12 weeks. With fun, easy-to-follow lessons, comprehensive treatments plans, and a mouth-watering collection of gut-friendly recipes, Pure Gut Health is the most comprehensive course you’ll find online.

Every week, you get access to video training and treatment protocols that help you address the physical, mental and emotional blocks that could be causing your symptoms. Whether you have seen a practitioner and received a diagnosis, or simply want to take control of your health, Pure Gut Health will help you understand, manage and treat symptoms.

Pure Gut Health is a self-paced course, so you can join online any time. Learn from the comfort of your home at times convenient to you.

Program inclusions:

  • Weekly video training delivered by me, Helena, your gut health guru
  • Weekly worksheets to help you identify the causes of your symptoms
  • Weekly treatments and protocols to help you heal your gut from home
  • Advice and guidance on further testing (like breath or stool testing)
  • Diet plans and a recipe book packed with delicious, gut-friendly recipes
  • Access to a private Facebook community, where you can ask questions and connect with like-minded members
  • 6 months access to course materials via the online member portal
  • Personal support from an experienced practitioner who gets what you’re going through (me!)

How it works

Think of your digestion like the soil of a garden. For a garden to produce vegetables, fruits, herbs and flowers, it needs regular TLC. The same applies to your digestive flora – the microorganisms and bacteria that live inside your gut.

Over the course of the 12-week Pure Gut Heath program, you’ll cultivate a heathy garden in three simple steps.

  1. Weed – get rid of any stressors and fertilise your cells, so you can restore your gut and feel more balanced.
  2. Seed – provide your cells with the right nutrition and energy to germinate, so you can rejuvenate your gut and reduce inflammation.
  3. Feed – nourish your cells and harvest the positive results, so you feel revitalised and full of energy.

By the end of the program, you’ll flow better, grow better, glow better and feel better.

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Does your child need a tutor?

 

How a tutor can help your child, plus tips for finding a perfect match

It’s every parent’s dream to raise a child who thrives at school, enjoys learning, and has the confidence to try new things. However, with endless assignments and tests – not to mention social pressures – many students need extra support to reach their full potential. If your child is falling behind at school, or if they have specific goals for the year ahead, a tutor could be a wise investment.

Research cited in the Journal of Educational Psychology shows that tutoring has been proven to increase students’ confidence and improve results when used as a supplement to classroom teaching.

This view is supported by Genevieve Murphy, CEO of TutorBright – a company that has delivered targeted 1:1 tutoring to over 3,000 students across Melbourne.

“Every child learns differently, and tutoring provides a safe forum for students to ask questions and learn in their own way. This helps confidence grow, and results in school inevitably follow”, Genevieve says.

“From helping primary school students overcome subject anxiety, to supporting VCE students to achieve a study score, we see consistently inspiring results. It’s amazing how powerful tutoring can be, especially when it’s provided in the comfort of the home.”

 

Every child needs a champion

No matter how your child is performing at school – or what you’d like to help them achieve – chances are they could benefit from a tutor.

According to data from TutorBright, the top reasons parents and students engage are tutor are to:

  • Improve grades or fill learning gaps
  • Maintain academic excellence
  • Increase confidence
  • Manage anxiety (particularly during the transition from primary to secondary school)
  • Prepare for entry into scholarships or select schools
  • Identify, explore and extend learning around specific areas of interest
  • Develop strong study habits and organisational skills

While most TutorBright students seek assistance for Maths (55%) and English (40%), a tutor provides so much more than academic support.

“There’s a misconception that tutoring is only for students who are struggling, but a tutor can be a positive mentor for children of all ages and abilities”, says Genevieve.

“As adults, most of us have fond memories of a teacher who made a difference in our lives. The same applies to what we do at TutorBright. Our focus is on helping every student perform at their personal best. For some, this might mean excelling academically, while for others it’s more about strengthening social skills so they enjoy their time at school.”

 

Parents need support too

It’s not just students who benefit when a professional tutor comes on board. If homework has become stressful for you or your child, or if you’ve noticed that your child has lost confidence, a tutor can help alleviate the pressure – and provide peace of mind.

“Many parents feel confused, overwhelmed and frustrated about how to best support their children.  A tutor provides valuable feedback about a student’s abilities and performance, so parents can stop second guessing themselves”, Genevieve says.

“Plus, a tutor provides a degree of separation between parents and students that is sometimes needed to break through barriers, particularly for teenagers”, she adds.

Danielle, a Melbourne parent who’s used TutorBright’s services since 2017, says tutoring has made a huge difference to her and her son, Lachlan, who’s just starting Year 8.

“Every week I get feedback about how Lachlan is doing. It’s like a safety net, which gives me confidence. It’s nice to know that I’m giving my son the support he needs to be his best”, Danielle says.

“And the results speak for themselves. Lachlan’s attitude towards maths, and particularly his understanding of algebra, has improved dramatically since he started tutoring. It’s like a lightbulb has come on – and that makes us both feel good.”

 

Tips for finding the right tutor

When it comes to choosing a tutor, parents are spoilt for choice. From 1:1 in-home tutoring to group and online classes, there are many options available.

To help you find the perfect tutor – and maximise your child’s chances of success – here are some questions to consider:

  • Does the tutor specialise in your child’s subject of interest?
  • Is the tutoring program personalised?
  • Is tutoring provided 1:1 or in a group setting?
  • Where is the tutoring delivered?
  • Does the tutoring program align with the Australian curriculum?
  • Is the tutor an active member of the Australian Tutoring Association?
  • How are tutors trained and checked?
  • How does the tutor involve parents and provide feedback?

According to Genevieve of TutorBright, the right dynamic between tutor and student makes all the difference.

“Kids learn from people they like, so it’s important to find a tutor your child trusts and enjoys spending time with”, she says.

“At TutorBright, we conduct a comprehensive assessment of each student, including their current capabilities, personality and attitude to learning, before we match them with a tutor. We have a team of over 700 trained tutors, which makes it easy to find the right fit.”

Another tip Genevieve recommends is talking to your children.

“We focus on 1:1 in-home tutoring, as we believe that’s how most students learn best. However, every child is different, so ask your child questions. Would they like to learn at home or in a group setting? Would they feel more comfortable with a male or female tutor? The happier the student is with their tutor, and the more involved they feel in the process, the more they’ll benefit from the experience.”

 

Book a free assessment with TutorBright

Call 1300 698 886 or visit www.tutorbright.com.au/free-assessments to book a free, no-obligation assessment for your child in Melbourne or Geelong. TutorBright specialises in 1:1 in-home tutoring for students of all ages and abilities, including primary school, secondary school, NAPLAN and VCE.

Does your child need a tutor?

 

How a tutor can help your child, plus tips for finding a perfect match

It’s every parent’s dream to raise a child who thrives at school, enjoys learning, and has the confidence to try new things. However, with endless assignments and tests – not to mention social pressures – many students need extra support to reach their full potential. If your child is falling behind at school, or if they have specific goals for the year ahead, a tutor could be a wise investment.

Research cited in the Journal of Educational Psychology shows that tutoring has been proven to increase students’ confidence and improve results when used as a supplement to classroom teaching.

This view is supported by Genevieve Murphy, CEO of TutorBright – a company that has delivered targeted 1:1 tutoring to over 3,000 students across Melbourne.

“Every child learns differently, and tutoring provides a safe forum for students to ask questions and learn in their own way. This helps confidence grow, and results in school inevitably follow”, Genevieve says.

“From helping primary school students overcome subject anxiety, to supporting VCE students to achieve a study score, we see consistently inspiring results. It’s amazing how powerful tutoring can be, especially when it’s provided in the comfort of the home.”

 

Every child needs a champion

No matter how your child is performing at school – or what you’d like to help them achieve – chances are they could benefit from a tutor.

According to data from TutorBright, the top reasons parents and students engage are tutor are to:

  • Improve grades or fill learning gaps
  • Maintain academic excellence
  • Increase confidence
  • Manage anxiety (particularly during the transition from primary to secondary school)
  • Prepare for entry into scholarships or select schools
  • Identify, explore and extend learning around specific areas of interest
  • Develop strong study habits and organisational skills

While most TutorBright students seek assistance for Maths (55%) and English (40%), a tutor provides so much more than academic support.

“There’s a misconception that tutoring is only for students who are struggling, but a tutor can be a positive mentor for children of all ages and abilities”, says Genevieve.

“As adults, most of us have fond memories of a teacher who made a difference in our lives. The same applies to what we do at TutorBright. Our focus is on helping every student perform at their personal best. For some, this might mean excelling academically, while for others it’s more about strengthening social skills so they enjoy their time at school.”

 

Parents need support too

It’s not just students who benefit when a professional tutor comes on board. If homework has become stressful for you or your child, or if you’ve noticed that your child has lost confidence, a tutor can help alleviate the pressure – and provide peace of mind.

“Many parents feel confused, overwhelmed and frustrated about how to best support their children.  A tutor provides valuable feedback about a student’s abilities and performance, so parents can stop second guessing themselves”, Genevieve says.

“Plus, a tutor provides a degree of separation between parents and students that is sometimes needed to break through barriers, particularly for teenagers”, she adds.

Danielle, a Melbourne parent who’s used TutorBright’s services since 2017, says tutoring has made a huge difference to her and her son, Lachlan, who’s just starting Year 8.

“Every week I get feedback about how Lachlan is doing. It’s like a safety net, which gives me confidence. It’s nice to know that I’m giving my son the support he needs to be his best”, Danielle says.

“And the results speak for themselves. Lachlan’s attitude towards maths, and particularly his understanding of algebra, has improved dramatically since he started tutoring. It’s like a lightbulb has come on – and that makes us both feel good.”

 

Tips for finding the right tutor

When it comes to choosing a tutor, parents are spoilt for choice. From 1:1 in-home tutoring to group and online classes, there are many options available.

To help you find the perfect tutor – and maximise your child’s chances of success – here are some questions to consider:

  • Does the tutor specialise in your child’s subject of interest?
  • Is the tutoring program personalised?
  • Is tutoring provided 1:1 or in a group setting?
  • Where is the tutoring delivered?
  • Does the tutoring program align with the Australian curriculum?
  • Is the tutor an active member of the Australian Tutoring Association?
  • How are tutors trained and checked?
  • How does the tutor involve parents and provide feedback?

According to Genevieve of TutorBright, the right dynamic between tutor and student makes all the difference.

“Kids learn from people they like, so it’s important to find a tutor your child trusts and enjoys spending time with”, she says.

“At TutorBright, we conduct a comprehensive assessment of each student, including their current capabilities, personality and attitude to learning, before we match them with a tutor. We have a team of over 700 trained tutors, which makes it easy to find the right fit.”

Another tip Genevieve recommends is talking to your children.

“We focus on 1:1 in-home tutoring, as we believe that’s how most students learn best. However, every child is different, so ask your child questions. Would they like to learn at home or in a group setting? Would they feel more comfortable with a male or female tutor? The happier the student is with their tutor, and the more involved they feel in the process, the more they’ll benefit from the experience.”

 

Book a free assessment with TutorBright

Call 1300 698 886 or visit www.tutorbright.com.au/free-assessments to book a free, no-obligation assessment for your child in Melbourne or Geelong. TutorBright specialises in 1:1 in-home tutoring for students of all ages and abilities, including primary school, secondary school, NAPLAN and VCE.

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All-natural beauty that won’t cost the earth

100% vegan, 100% Australian made, 100% addictive

At La’Bang Body, we believe beauty is more than skin deep. Skin and hair care products should do more than make you look good – you should feel good about using them too. That means natural ingredients, fresh scents and fun packaging you can’t wait to open. It also means cruelty-free manufacturing and, of course, incredible prices. When we couldn’t find products that ticked all the boxes, we decided to create our own. Now we’re sharing them with the world.

Since launching in Melbourne in 2015, La’Bang Body has grown to become a global brand. Our range includes hydrating body oils, heavenly hair treatments, streak-free self-tanners and scrumptious scrubs, which are all 100% vegan-friendly and designed to bring out your natural beauty. Every product in the La’Bang Body range is lovingly made from beneficial ingredients, enriched with the highest quality oils and vitamins. No hidden nasties. No surprises. Just amazing results, every time.

Take our signature Nourish Me body oils, which combine a special blend of coconut, sweet almond, grapeseed and avocado oils. These power packs of skin-quenching goodness have achieved cult status around the world. We love hearing stories from La’Bang sisters who report reductions in cellulite, eczema and psoriasis – and big boosts in body confidence. Not to mention our smooth mammas, who use Nourish Me to minimise stretch marks during pregnancy and to keep their bub’s skin silky soft.

But it’s not just our oils that have customers raving. All our products have superpowers. They’re saviours for your skin and heroes for your hair. Plus, they smell good enough to eat! The La’Bang Body range is always evolving with fresh new fragrances to delight your senses. From our luscious limited-edition scents to classics like vanilla and coconut, every product will make you feel special. Because that’s what our business is all about.

No matter where you’re from, what you do, or what body shape you’re rocking, you deserve to feel like a million dollars every day. With La’Bang Body, you can get that fancy feeling without spending a small fortune. Go on, treat yourself. Let your natural beauty shine! xx

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event copywriting sample

You’ve probably heard Einstein’s definition of insanity – doing the same thing over and over again and expecting different results.

 

Whether you want to change your career, change your business, change your body or change your bank balance, you have to do something different.

 

Nothing changes unless you do.

 

You could buy another self-help book…

Start a new diet on Monday (been there, done that!)

Rewrite your business plan…

Cut up your credit cards…

Try to endure a dead-end job…

 

The list goes on.

 

You could make a million empty promises, but never get real momentum… then beat yourself up for staying STUCK in a job / business / body / relationship you know could be better.

 

Or you could do something different and join us for an epic weekend of transformation…

 

Next month, Chris Howard – the world’s leading mindset master trainer – is bringing his famous Breakthrough to Success workshops to Melbourne, Sydney and Brisbane.

 

Check the event dates and detail here.

 

We all know that mindset is massive when it comes to success. But knowing is different from doing and Chris bridges that gap.

 

For over 20 years, he’s been teaching methods that change minds and change lives. And, without dropping names, he’s worked with some of the biggest players in business and media.

 

From entrepreneurs to authors, athletes to influencers, and multiple BRW Rich Listers, Chris Howard’s programs are the common denominator in so many success stories.

 

These are the hottest tickets in town.

 

Whether you’re a side hustler, self-development junkie or fully-fledged entrepreneur, Breakthrough to Success will transform your approach to work, life and wealth.

 

You’ll bust through BS, boost your confidence and banish self-limiting beliefs…

You’ll learn how to harness the power of your mind and unlock your true potential…

You’ll learn how to LEVEL UP YOUR LIFE in ways you never thought possible…

 

PLUS, you’ll have a practical plan to turn ideas into action.

 

No matter how stuck, confused or overwhelmed you feel now, you’ll walk away from Breakthrough to Success ready to conquer the world.

 

Since we announced the tour 2 weeks ago, ticket sales have been going gangbusters – so if you’re sitting on the fence, it’s time to jump over.

 

If you move fast, you can secure your ticket at the crazy low price of $37. That’s a saving of over $800. You can even bring a friend free, with our 2-for-1 ticket offer.

 

Are you ready to do something different? Go on, I dare you. 😉

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About MOKA

Beautiful, natural skincare to nourish the body, mind and soul

MOKA is a premium beauty brand specialising in safe, natural skincare. Inspired by the mystery of the Middle East, and handmade with love in Australia, our mission is to provide women all over the world with the healthiest, most holistic beauty products. The MOKA range includes:

  • Coffee body scrubs
  • Salt & sugar body scrubs
  • Clay masks
  • Bath soaks
  • Tanning oils
  • Hair oils
  • Beauty tools
  • Beauty accessories

Suitable for every skin type, MOKA products contain no chemicals or harsh ingredients. Instead, we use gentle yet powerful plant-based ingredients – like premium Arabica coffee beans and botanical extracts – to enhance skin’s natural beauty.

As indulgent as they are effective, MOKA products add a dash of luxury to daily self-care. With a unique range of exotic scents, MOKA delivers a spa experience without having to leave home.

Since our signature range of coffee body scrubs was launched, MOKA has grown to become one of the world’s most coveted skincare brands. Our focus on body positivity, multi-cultural beauty and ingredients sourced from nature’s bounty gives MOKA global appeal.

Want more to love about MOKA? All our products are cruelty free and most are 100% vegan – so they’re as safe for the planet as they are for skin. Because we believe beauty should always be kind.

 

The MOKA woman

Fresh, modern, feminine, fun

Who is the MOKA woman? She’s stylish but centred. Sassy yet soulful. A high-vibe, fun-loving woman, who knows that beauty is more than skin deep. Just like nature, she’s perfectly imperfect. She embraces her curves, is fond of her freckles, and feels comfortable in her own skin. She loves her body because it’s hers – and because it’s wonderfully unique.

Rather than trying to conform to conventional beauty standards, the MOKA woman cares more about treating her body with kindness. She wants to enhance, not mask, her natural features – and she’s mindful about what she puts on her skin. A healthy lifestyle is her priority. She’s all about sleep and slow living, but she still loves a cheeky cocktail with friends. Enjoying the finer things in life is part of her approach to balanced living.

Smart, professional and switched on, the MOKA woman is ultra-modern. She’s all over social media (and her selfie game is strong), but she also has a social conscience. Compassion for herself, other people and the Earth is part of her ethos – and she supports brands that echo her values.

The MOKA woman has an air of mystery – a glow that’s hard to describe. She’s feminine, confident and effortlessly cool – and she’s from anywhere in the world. An international traveler. A global goddess. A free spirit, all her own.

 

The MOKA difference

A borderless approach to beauty

Unlike most mass-produced brands, MOKA is 100% natural. Every product is handcrafted with care, using the highest quality, plant-based ingredients. MOKA is proud to be:

  • Vegan
  • All natural
  • Cruelty-free
  • Handmade
  • Effective
  • Luxurious
  • Unique
  • Safe for all skin types

Our vegan-friendly formulas, calming scents and ethical ingredients promote wellbeing at every level – but that’s just the beginning.

What makes MOKA different to other brands is the way we celebrate women’s beauty – and encourage women to celebrate themselves through the daily ritual of self-care. Women come in all shapes and sizes. Different cultures, different skin colors. MOKA embraces all this and more.

Body positivity and cultural diversity are at the core of our brand. As well as breaking down traditional beliefs about what constitutes great skincare, MOKA is breaking down racial barriers and crossing global borders.

Our subtle yet captivating scents are inspired by the Middle East. Our products are handmade in Australia. As for our customers, they’re worldwide. Our borderless approach to beauty makes MOKA an international brand, with products as unique as the women who wear them.

Love yourself. Love your body. Love your life. Love MOKA.

About MOKA

Beautiful, natural skincare to nourish the body, mind and soul

MOKA is a premium beauty brand specialising in safe, natural skincare. Inspired by the mystery of the Middle East, and handmade with love in Australia, our mission is to provide women all over the world with the healthiest, most holistic beauty products. The MOKA range includes:

  • Coffee body scrubs
  • Salt & sugar body scrubs
  • Clay masks
  • Bath soaks
  • Tanning oils
  • Hair oils
  • Beauty tools
  • Beauty accessories

Suitable for every skin type, MOKA products contain no chemicals or harsh ingredients. Instead, we use gentle yet powerful plant-based ingredients – like premium Arabica coffee beans and botanical extracts – to enhance skin’s natural beauty.

As indulgent as they are effective, MOKA products add a dash of luxury to daily self-care. With a unique range of exotic scents, MOKA delivers a spa experience without having to leave home.

Since our signature range of coffee body scrubs was launched, MOKA has grown to become one of the world’s most coveted skincare brands. Our focus on body positivity, multi-cultural beauty and ingredients sourced from nature’s bounty gives MOKA global appeal.

Want more to love about MOKA? All our products are cruelty free and most are 100% vegan – so they’re as safe for the planet as they are for skin. Because we believe beauty should always be kind.

 

The MOKA woman

Fresh, modern, feminine, fun

Who is the MOKA woman? She’s stylish but centred. Sassy yet soulful. A high-vibe, fun-loving woman, who knows that beauty is more than skin deep. Just like nature, she’s perfectly imperfect. She embraces her curves, is fond of her freckles, and feels comfortable in her own skin. She loves her body because it’s hers – and because it’s wonderfully unique.

Rather than trying to conform to conventional beauty standards, the MOKA woman cares more about treating her body with kindness. She wants to enhance, not mask, her natural features – and she’s mindful about what she puts on her skin. A healthy lifestyle is her priority. She’s all about sleep and slow living, but she still loves a cheeky cocktail with friends. Enjoying the finer things in life is part of her approach to balanced living.

Smart, professional and switched on, the MOKA woman is ultra-modern. She’s all over social media (and her selfie game is strong), but she also has a social conscience. Compassion for herself, other people and the Earth is part of her ethos – and she supports brands that echo her values.

The MOKA woman has an air of mystery – a glow that’s hard to describe. She’s feminine, confident and effortlessly cool – and she’s from anywhere in the world. An international traveler. A global goddess. A free spirit, all her own.

 

The MOKA difference

A borderless approach to beauty

Unlike most mass-produced brands, MOKA is 100% natural. Every product is handcrafted with care, using the highest quality, plant-based ingredients. MOKA is proud to be:

  • Vegan
  • All natural
  • Cruelty-free
  • Handmade
  • Effective
  • Luxurious
  • Unique
  • Safe for all skin types

Our vegan-friendly formulas, calming scents and ethical ingredients promote wellbeing at every level – but that’s just the beginning.

What makes MOKA different to other brands is the way we celebrate women’s beauty – and encourage women to celebrate themselves through the daily ritual of self-care. Women come in all shapes and sizes. Different cultures, different skin colors. MOKA embraces all this and more.

Body positivity and cultural diversity are at the core of our brand. As well as breaking down traditional beliefs about what constitutes great skincare, MOKA is breaking down racial barriers and crossing global borders.

Our subtle yet captivating scents are inspired by the Middle East. Our products are handmade in Australia. As for our customers, they’re worldwide. Our borderless approach to beauty makes MOKA an international brand, with products as unique as the women who wear them.

Love yourself. Love your body. Love your life. Love MOKA.

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copywriting sample for photographer

About Chalk Studio

Meet Stefan Postles, your Melbourne photographer

Hi, I’m Stefan Postles – a Melbourne photographer with more than 20 years’ experience. My love affair with photography started as a teenager. It began as a bit of fun, but it wasn’t long before my photos were being published in skateboard and snowboarding magazines. I decided to pursue a career in photography and, since then, I’ve clocked up thousands of hours behind the lens.

Over the past two decades, I’ve been fortunate to work with incredible clients across Australia and beyond. My work has been featured on the front page of most Australian newspapers, in major magazines, on gallery walls, and in powerful campaigns for some of the world’s most recognisable brands. I’ve worked with government departments, media outlets, corporate clients and individuals, amassing experience and knowledge across all areas of photography.

View my list of previous clients, spanning architectural photography, commercial photography and portrait photography.

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Incredible shots. Stress-free service. Satisfaction guaranteed.

There’s a massive number of Melbourne photographers with impressive portfolios. So why choose Chalk Studio? I think it comes down to confidence. Having worked with hundreds of clients, I understand how daunting it can be to find the right photographer. Of course, you want exceptional shots – but you also want someone who is flexible, reliable, creative and efficient. Someone who can interpret your vision (even when you’re not sure what that looks like). You also want a photographer who makes the process easy and enjoyable. That’s what I deliver at Chalk Studio. Great photos and a stress-free experience you can rely on.

I won’t waste your time or budget. I will deliver photos you love.

I work with you to tailor a strategy based on your goals, budget and resources. I understand that not everyone thinks visually, so I provide options and examples to ensure we’re always on the same page. If you have a large advertising project, I can even assemble a full team encompassing makeup, styling, art direction and props. All you need to do is show up – or leave everything to me.

When it comes to your final shots, I’m not satisfied unless you are. That’s how I’ve been able to build Chalk Studio on word-of-mouth and referrals. Here’s what some of my happy clients have to say about my work.

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SaaS copywriting case study

Accepting Credit Card Payments: 5 Common Mistakes to Avoid

As a small business owner, it’s important to get paid on time. The easiest way to make that happen is to accept credit card payments online. At Pin Payments, we’ve been streamlining credit card payments for small business owners since 2013. In that time, we’ve helped thousands of people get paid faster and more securely. We’ve also seen some situations where card payments aren’t processed ideally.

 

If you don’t receive card payments carefully, you can compromise your customer’s security. You could also cost your small business valuable time and money. If you’re already accepting credit card payments, or you’re thinking of getting started, here are 5 common mistakes to avoid.

 

#1. Not keeping credit card details secure

Have you ever scribbled down credit card details on a sticky note or piece of paper? Perhaps you’re storing customer details in a clunky Excel spreadsheet? No matter how careful you are, manual storage isn’t secure. If your customer’s details fall into the wrong hands, it could be disastrous for your business. It’s not worth the risk.

 

Protect yourself, and your customers, by putting card safety first. Look for providers that have been assessed and certified against the Payment Card Industry (PCI) standard. When you use a PCI compliant provider, you can receive card payments safely – and your customers can purchase with confidence.

 

#2. Not integrating payments from your invoice

If you only accept payments via bank transfer, you might be making life more complicated – for you and your customers. Typing in account numbers and BSBs is time consuming and frustrating. There’s a high chance of human error, which can result in payments going missing. Plus, it means your customers need to have cash on hand.

 

Look for payment providers that allow you to add a payment link to your invoice, so you can accept credit card payments in a few clicks. That means more flexibility and convenience for purchasers – and a much better chance you’ll get paid sooner. If the provider can integrate with your accounting software, such as Xero, that’s even better.

 

#3. Using a different name when billing your customers

Have you ever checked your credit card statement and seen a transaction you didn’t recognise? In most cases, this is because the trading business is billing under a different name. So, they sell goods as ‘Chocolate Delights’, but bill customers as ‘PK Munroe’. This can be confusing and increases the likelihood of disputes.

 

To ensure you’re accepting credit card payments that make sense to your customers, check that your trading name is displayed on statements. If in doubt, talk to your provider.

 

#4. Paying too much to accept credit card payments

There are various providers who offer credit card payments, but many come with expensive set-up costs, ongoing fees and lock-in contracts. Some also charge for extras you might not need, like point-of-sale card readers.

 

As a small business owner, you probably don’t have an unlimited budget, so think about what you need – and what type of commitment you’re willing to make. Make sure you shop around and compare fees before you sign up.

 

#5. Not offering credit card payments at all

Many small business owners make assumptions about accepting credit card payments. Some worry that software will be difficult to set up. Others assume their customers don’t mind dealing with manual payments.

 

The truth is, if your business isn’t set up to receive card payments, you could be losing sales. If that’s the case, it could be time to rethink the way you receive payments.

 

H3: Get started free today

The good news is, it’s fast and easy to receive card payments online. With Pin Payments, you can get set up in less than 10 minutes and start accepting payments within a few days. You don’t need a web developer or technician – but if you need support, our friendly team is just a phone call or email away.

 

Sign up for an account at Pin Payments and start accepting payments, your way. With competitive pricing, free set-up and world-class customer support, Pin Payments makes getting paid faster, safer and easier than ever.

 

 

 

If you liked this article, please share. For more advice on credit card payments for small business, follow Pin Payments on Facebook or Twitter.

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book editing sample

1.1 Begin where you are

Time will start to bend in your favour as soon as you focus on living your truth.

Have you ever sat down and mapped out your time before beginning to pave the way ahead? Too many times we launch into action, hoping to reach an outcome sooner. But failing to plan is planning to fail. Short cuts simply don’t lead to success. Plus, living life on fast forward, in a perpetual state of stress, wreaks havoc with your body and mind.

This chapter is all about slowing down and taking time to plan for success. It’s about getting clear on what you REALLY want, then designing a blueprint to get you there. And not a “one size fits all” blueprint. One that’s created just for you, that works with your time and resources. Just like there are many treatments for an upset gut, there are many ways to create a plan. However, to ensure you experience great results, your plan should include these key components:

  • A clear starting point
  • Your true “why?” or motivation (dig deep for this one)
  • The current resources you have at your disposal
  • Areas that may need support (including how and where you will get it)
  • Troubleshooting solutions for “off” days

Bold Freedom ensures you tick all these boxes, giving you the best possible chance of success. This is a twelve-month journey, but you only need to take things one day at a time. After all, life is busy. It’s so easy to get caught up in mundane activities that time becomes a dull blur. Bold Freedom recognises this. It also recognises that, when you’re in this blurry state, old habits take over. This book will teach you how to slow down, keep focused and stay in the present moment so you don’t bounce back to default mode.

~

One thing to remember as you go through this journey is that you are in control. Regardless of what’s going on in your life, there are always choices. You can usually choose what you eat, how you move your body, and what you give attention to. Some days will be harder than others. There’s no doubt about that. But when these days strike, perspective, gratitude and a great attitude will get you through. You’ll be surprised at how adaptable you can be when you truly commit and consistently show up.

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Street trees enhance the sense of place at Starbucks Support Centre in Seattle

Starbucks is a global coffeehouse chain, with an exceptionally strong brand identity. The Starbucks mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”.  In keeping with this vision, Starbucks engaged Citygreen to assist with the revitalisation of the Starbucks Support Centre, located at the south end of downtown Seattle.

As well as being the world headquarters for Starbucks, the Starbucks Centre is the largest multi-tenant building by floor space in Seattle, spanning over 200,000m2. It is one of the biggest and oldest buildings in the area, and part of the city’s industrial district.

As part of the site’s rejuvenation, Starbucks recently added a café to the front of the building. The café activated the space, providing a social hub and a sense of place, which Starbucks were keen to build on.

 

Project goals

One of Starbucks’ core values is “Creating a culture of warmth and belonging, where everyone is welcome”.  The aim was to use Citygreen trees to complement existing healthy street trees, making the site more colourful and inviting. Trees are known to increase feelings of happiness and have a positive impact on mood. This aligns with the Starbucks ethos, which is based on happiness, inclusiveness and community. Other aims for the project were to provide natural shade in the heat of summer, and to maximise the value of the site.

 

Project execution

The Citygreen team worked closely with Swift Landscape Architecture in Seattle to bring the vision to life. Citygreen’s Stratavault soil cell system was chosen for its ability to supply trees with a healthy soil root volume, which concrete sidewalks don’t provide. The high engineering load rating of Stratavault soil cells was ideal for creating support around the sidewalk, giving the trees the best possible chance of growing to full potential.

Stratavault soil cells also offer flexibility in design and construction, which was pivotal for this project – particularly when working in confined spaces. The fact that Stratavault is 100% recycled for sustainability was also appealing to stakeholders.

 

Project challenges

The main challenge for the landscape architect was building a tree canopy within a heavily engineered zone, with concrete above and below. Installing the Stratavault soil cells beneath a disability ramp was particularly challenging, requiring precise planning and execution.

While the landscape architect was familiar with the system, the landscape contractor and general contractor were not. The U.S. based Citygreen team provided on-site technical support and training during the bidding and construction process, answering questions and assisting with design. This ensured the architect’s vision for large soil volumes and healthy street trees with deep roots was achieved – and that the project ran smoothly throughout.

 

Project outcomes

To date, the project has been very successful in activating the Seattle site – adding value, enhancing placemaking, and infusing the area with lush greenery. Swift Landscape Architecture did an outstanding job, presenting an amazing avenue of trees to integrate the built and natural environment. The trees are in fantastic condition and the Starbucks team are thrilled with the outcome.

Street trees enhance the sense of place at Starbucks Support Centre in Seattle

Starbucks is a global coffeehouse chain, with an exceptionally strong brand identity. The Starbucks mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”.  In keeping with this vision, Starbucks engaged Citygreen to assist with the revitalisation of the Starbucks Support Centre, located at the south end of downtown Seattle.

As well as being the world headquarters for Starbucks, the Starbucks Centre is the largest multi-tenant building by floor space in Seattle, spanning over 200,000m2. It is one of the biggest and oldest buildings in the area, and part of the city’s industrial district.

As part of the site’s rejuvenation, Starbucks recently added a café to the front of the building. The café activated the space, providing a social hub and a sense of place, which Starbucks were keen to build on.

 

Project goals

One of Starbucks’ core values is “Creating a culture of warmth and belonging, where everyone is welcome”.  The aim was to use Citygreen trees to complement existing healthy street trees, making the site more colourful and inviting. Trees are known to increase feelings of happiness and have a positive impact on mood. This aligns with the Starbucks ethos, which is based on happiness, inclusiveness and community. Other aims for the project were to provide natural shade in the heat of summer, and to maximise the value of the site.

 

Project execution

The Citygreen team worked closely with Swift Landscape Architecture in Seattle to bring the vision to life. Citygreen’s Stratavault soil cell system was chosen for its ability to supply trees with a healthy soil root volume, which concrete sidewalks don’t provide. The high engineering load rating of Stratavault soil cells was ideal for creating support around the sidewalk, giving the trees the best possible chance of growing to full potential.

Stratavault soil cells also offer flexibility in design and construction, which was pivotal for this project – particularly when working in confined spaces. The fact that Stratavault is 100% recycled for sustainability was also appealing to stakeholders.

 

Project challenges

The main challenge for the landscape architect was building a tree canopy within a heavily engineered zone, with concrete above and below. Installing the Stratavault soil cells beneath a disability ramp was particularly challenging, requiring precise planning and execution.

While the landscape architect was familiar with the system, the landscape contractor and general contractor were not. The U.S. based Citygreen team provided on-site technical support and training during the bidding and construction process, answering questions and assisting with design. This ensured the architect’s vision for large soil volumes and healthy street trees with deep roots was achieved – and that the project ran smoothly throughout.

 

Project outcomes

To date, the project has been very successful in activating the Seattle site – adding value, enhancing placemaking, and infusing the area with lush greenery. Swift Landscape Architecture did an outstanding job, presenting an amazing avenue of trees to integrate the built and natural environment. The trees are in fantastic condition and the Starbucks team are thrilled with the outcome.

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professional services copywriting sample

About Urban Tycoons

We source high-performance properties for high-performance people

Urban Tycoons is a boutique property advisory firm that helps you grow your investment portfolio and generate lasting wealth.

Our mission is to source the most high-potential, sought-after properties across Australia that deliver outstanding capital growth and fast-track your financial success. We do this while saving you time, stress and money with tailored property management solutions.

As a full-service property advisory firm, we provide all the services you’d expect, including personalised investment strategies, financial advice, administrative support and property management. However, when it comes to property selection, we do things differently.

Unlike other firms who provide subjective advice, our bespoke property selections are backed by science and market-driven data. Using world-class technology and artificial intelligence, we match you with outstanding residential and commercial properties in the finest locations across Australia. That means you can buy with confidence, knowing your investment is scientifically proven to generate maximum returns.

As your portfolio grows and evolves, so does our tailored advice. No matter how ambitious your goals – or how diverse your assets – we have the knowledge and resources to ensure you continuously accumulate wealth through strategic property investment.

“There’s no secret to property investment, but there are proven strategies. Urban Tycoons helps you build a strong asset base of income-producing properties through capital growth, while also creating positive cashflow. We set you up for long-term success with a portfolio that delivers superior performance, year after year.”

Theo Karseras, Urban Tycoons Founder

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property copywriting sample

About Hale

 

We make building in Melbourne easy, efficient and enjoyable

Founded in 2006 by Matthew Collins – a second generation builder – Hale is raising the bar for custom building in Melbourne. Our mission is to make building easy, efficient and enjoyable. We do this by combining thoughtful design, personalised service and attention to detail at every stage.

When it comes to building, we believe the small details make all the difference. So, while we keep our processes simple, there’s nothing basic about our builds. Our homes and developments are built to the highest specifications, with premium quality materials, precise workmanship and luxurious finishes.

We don’t just build, we innovate. We imagine, design and deliver properties that perfectly fit your needs. No matter what type of property you’re building – residential or commercial – you can trust Hale to make the experience easy, efficient and enjoyable.

Easy

Want a custom home without the hassle? Overwhelmed by the thought of building or unsure where to start? At Hale, we hear you – and we meet you where you are. Perhaps you already have drawings and a clear picture for your property. Or maybe you just have a simple concept that needs to be developed and refined. Either way, we guide you through every step of the process. We listen, we advise, and we deliver results you’ll be proud of.

Our custom design and construction capabilities include drawings, documentation, permits and construction, so you can get everything you need under one roof. We even offer a complete turnkey service for developers that covers everything from sourcing furniture to selling your properties. It couldn’t be easier.

 

Efficient

With experience comes efficiency. We’re big on both. Our building processes have been honed over 13 years of working on project sites across Melbourne. Regardless of whether you’re building a luxury home or a large-scale office, you can rely on Hale to get the job done right – on time and within budget.

Our talented in-house team precisely manage your project, treating your deadlines and budget with the utmost respect. Our trades, who are the best in the business, work to exact specifications, ensuring your build runs smoothly from start to finish. No surprises. No shortcuts. Our reliability is just one reason why so many clients recommend or re-engage us.

 

Enjoyable

At Hale, we don’t just build homes and developments. We build lasting client relationships based on trust, transparency and respect. We want you to enjoy the journey as much as you love the results. That’s why we work hard to deliver the diamond standard in customer service.

You’ll be treated like part of the family from the moment you first get in touch until long after we handover the keys to your property. You’ll enjoy our stress-free process and personalised approach. You’ll delight in selecting your finishes from our state-of-the-art Finishes Display Centre. You’ll love seeing your build progress on time and within budget. Most of all, you’ll be proud of the exceptional results we deliver.

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About SGP Consulting

 

The SGP story

SGP stands for Sustainable Growth and Profit, which is something Linley Baxter and Katarina Nave know a few things about.

Originally working together in the utilities industry – Linley as CEO and Katarina as General Manager – this dynamic pair have a long and proven history of helping businesses thrive. Under their leadership, the company where they first worked together grew to become a $90+ million company before being sold in 2015 to Spotless Group. With their mission accomplished, the pair parted ways to pursue new professional and personal ventures.

By 2016, Linley had begun to apply his vast corporate experience to the world of business consulting. He saw a gap in the market for quality coaching that delivered more than the short-term solutions being offered by most business consultants. His vision was to develop a sustainable, long-term solution to guide businesses through every step of the growth process – from initial needs assessment through to implementation and beyond.

Later that year, Linley approached Katerina about a business partnership, and SGP Consulting was born. Today, SGP Consulting helps businesses of all sizes grow, prosper and profit. With over 50 years’ combined experience in corporate leadership, together with proven strategies and a personal approach, SGP is raising the bar for business consulting.

 

 

The SGP team

Not your average business partners

Linley and Katarina share a passion for coaching, leading and helping others, but they’re not your typical business partners. In fact, some might say they’re an unlikely pair. While both have worked with multi-million dollar companies, implementing powerful growth strategies, their partnership is the kind you don’t see every day in business.

Linley is a driven senior executive who thrives on overcoming major challenges, achieving market domination and helping large companies restructure.

Katarina is a down-to-earth leader with an entrepreneurial spirit, who’s passionate about continuous improvement and helping small businesses dream big.

However, it’s their unique skills, style and experience that makes this a perfect fit. Together, they have over 50 year’s combined experience. And, between them, they have every business covered.

 

 

About SGP Consulting

The SGP story

SGP stands for Sustainable Growth and Profit, which is something Linley Baxter and Katarina Nave know a few things about.

Originally working together in the utilities industry – Linley as CEO and Katarina as General Manager – this dynamic pair have a long and proven history of helping businesses thrive. Under their leadership, the company where they first worked together grew to become a $90+ million company before being sold in 2015 to Spotless Group. With their mission accomplished, the pair parted ways to pursue new professional and personal ventures.

By 2016, Linley had begun to apply his vast corporate experience to the world of business consulting. He saw a gap in the market for quality coaching that delivered more than the short-term solutions being offered by most business consultants. His vision was to develop a sustainable, long-term solution to guide businesses through every step of the growth process – from initial needs assessment through to implementation and beyond.

Later that year, Linley approached Katerina about a business partnership, and SGP Consulting was born. Today, SGP Consulting helps businesses of all sizes grow, prosper and profit. With over 50 years’ combined experience in corporate leadership, together with proven strategies and a personal approach, SGP is raising the bar for business consulting.

 

 

The SGP team

Not your average business partners

Linley and Katarina share a passion for coaching, leading and helping others, but they’re not your typical business partners. In fact, some might say they’re an unlikely pair. While both have worked with multi-million dollar companies, implementing powerful growth strategies, their partnership is the kind you don’t see every day in business.

Linley is a driven senior executive who thrives on overcoming major challenges, achieving market domination and helping large companies restructure.

Katarina is a down-to-earth leader with an entrepreneurial spirit, who’s passionate about continuous improvement and helping small businesses dream big.

However, it’s their unique skills, style and experience that makes this a perfect fit. Together, they have over 50 year’s combined experience. And, between them, they have every business covered.

 

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construction copywriting sample

Constructing the future through collaboration

Government support signals prefab’s move into the mainstream

Since 2013, prefabAUS has been championing the benefits of prefabricated building through our community, events and annual Conference. From safety to efficiency to sustainability, there are so many reasons to get on board the prefab and modular building movement. It seems the Morrison Government agrees, having recently announced plans to develop a collaborative lab to help manufacturers design prefab buildings. In this post, we’ll share more details about the Government’s plan, plus what it means for the future of prefab and the Australian economy as a whole.

Prefabrication is building momentum

The prefab industry has been growing steadily since it emerged in Australia around 2010, but it still only accounts for a small portion of our burgeoning construction industry. However, according to Karen Andrews, Minister for Industry, Science and Technology, prefab building is set to boom in the coming years.

“This sector is starting to build significant momentum and currently represents three to five percent of Australia’s $150 billion construction industry,” Minister Andrews said in a media release.

“This share could grow to 15 percent by 2025, creating 20,000 new Australian jobs and adding $30 billion to our economy.”

The opportunities for prefab building will be a key focus at the prefabAUS 2019 Conference, which centres around the theme Offsite: Constructing the Future. Now in its sixth year, the 2019 prefabAUS Conference will be held over two days from 10-11 September at the International Convention Centre in Sydney, preceded by a Site Visit Program for prefabAUS members on Monday 9 September. The Conference will bring together thought leaders and industry experts who have been advocating the economic, environmental and industry benefits of prefab over the past decade.

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Are operational costs consuming your profit?

Keen to increase your profit margin? Start by controlling your costs. Find out how your recruitment agency compares when it comes to operational costs.

 

In a relatively buoyant economy with good market confidence, your recruitment agency is likely focused on growth. Growth represents greater revenue, which sounds great on paper. But what’s the point in growing your revenue if your profit doesn’t grow too?

An easy way to boost your bottom line, according to Nigel Harse of Staffing Industry Metrics, is to focus on controlling your costs. In this post, we’ll share some insights around recruitment agency operational costs based on data from 102 Australian recruitment agencies – and why controlling your costs is essential for growing your profit.

 

Operational costs are on the rise

In the FY18 Staffing and Recruitment Sector Remuneration Survey, 39% of recruitment agencies stated that their number one priority was to improve profitability. However, despite this, operational costs have risen significantly in the past 12 months. This contradiction suggests that some recruitment agencies aren’t connecting the dots between reducing costs and increasing profit. Either that, or they’re avoiding the issue, because it’s usually associated with bad news.

Put simply, there are three ways to increase profit.

  1. Increase sales
  2. Increase productivity
  3. Reduce costs

You need to conquer at least one of these factors to achieve profit gains. Controlling your costs may not be the most exciting solution, but it is arguably the easiest.

 

How do your operational costs compare?

Data from Staffing Industry Metrics shows that recruitment agencies of all sizes – from micro teams to large organisations – have increased their operational costs in FY19.

Teams with 10 or less staff are currently running with average operational costs absorbing 82% of their gross profit. Historically, these micro teams have been the best at keeping their costs low. However, in the past year, their costs have increased by 5% against the prior 3 year average of 78%. Within this group, the most profitable teams have kept things lean, limiting their operational costs to 55% of annual gross profit.

Teams with 11 to 20 staff are currently running with average operational costs absorbing 85% of their gross profit. Like the micro teams, they have recorded a 5% increase in costs against the prior 3 year average of 81%. The most profitable teams within this group have managed to cap their operational costs to a modest 65% of annual gross profit.

Teams with 21 to 40 staff are currently running with operational costs absorbing an unsustainably high average of 92% of their gross profit. These larger teams have always struggled with costs, mainly due to the size demands of running a more robust infrastructure. However, in the past year, their costs have increased by a staggering 10% against the prior 3 year average of 84%. The most profitable large teams limited operational costs to 75% of their annual gross profit – well below the average.

 

The missing piece of the profit puzzle

Reducing operational costs is a failproof way to increase profit. That goes without saying. However, when you assess and control your costs, you don’t just get bigger bang for your buck. You ensure your recruitment agency is operating optimally before growing your team. You build a solid framework that supports sustainable growth and, in turn, generates stronger profit. It’s a win-win situation.

So, if you don’t already, take the time to assess your expenditure and consider cost reduction as part of your profit boosting strategy. Also start viewing operational costs as a percentage of your gross profit, rather than simply ‘expenses’. Putting operational costs in this context is likely to give you a new perspective – and prompt you to think twice before spending. You’ve got nothing to lose and everything to gain.

Get started with a free Business Health Check

Download our Complimentary Benchmark Report and see how your business metrics stack up against a snapshot of current industry results. You’ll get access to a free sample dashboard, with 12 reports highlighting benchmark comparisons specific to you.