Copywriting for bookkepers | The Number Ninjas Bookkeeping – case study


About The Number Ninjas Bookkeeping

The Number Ninjas Bookkeeping helps small businesses make smarter decisions, by giving meaning to financial data. Led by Sheryl Cole, a Certified Practising Accountant (CPA) with over 13 years’ experience, The Number Ninjas Bookkeeping blends bookkeeping, management accounting and technology to deliver a comprehensive client service. Key services include small business bookkeeping, Xero training and cash flow strategies.


Project description & process

As a brand new business, The Number Ninjas Bookkeeping needed a copywriter who could tailor tone of voice (TOV) and convey their unique offering in a crowded marketplace. Having completed extensive work for their sister business, Platinum Accounting & Taxation, the Ninjas knew I could deliver.


The Ninjas provided a comprehensive written brief outlining the vision for their new website. They also provided their new logo and branding guidelines to give me an insight into their vibe. In terms of the website structure, the Ninjas trusted me to advise on everything from menu navigation to page lengths.


The Ninja’s wanted a fun, chatty TOV that would also convey their professionalism. With that in mind, I created copy for the entire website, including:

  • Home
  • About
    • Our Story
    • Our Clients
    • Our Difference
  • Our Head Ninja
  • Services
    • Bookkeeping
    • Xero training
    • Cash flow help
  • Contact


The first draft was approved with no need for revisions. The Number Ninjas Bookkeeping website went live in January 2020.

Date: January 2020